"Keep to the CODE" Lesson (Watch this until you can recite it in your sleep!)
5 Questions that can change the world
1. Who created this message?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message?
4. What values, lifestyles and points of view are represented or omitted from this message?
5. Why is this message being sent?
Click on the image below that will take you to Media Literacy Project's Deconstruction Page. Access the questions and concepts from the file below to type a professional and academic Deconstruction of a print advertisement or TV commercial. Examples are provided.
Are we better communicators today than we were ten years ago? Have our advancements in communications technology (social and entertainment media) created better opportunities for us to interact with the world around us? This evidence based, socially aware unit- Media Studies- provides you with the skills to access, analyze, evaluate, create, and participate with messages in a variety of forms. "Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy" (CML, 2011).
The study of Media engages us in the critical thinking process, preparing us to participate in a global society that is interconnected through words, images, sounds, and ideas.
Throughout this unit we will find ourselves in scenarios and situations that challenge our skills, perspectives, and ideas.
This extended study explores the multi-dimensional influence of mass media, especially on decision-making and value systems. By the end of the unit you will discover the Five Key Questions and responses that form the gateway to critical and creative culture. You will also access information from a variety of sources, analyze and explore the construction of messages, evaluate media's explicit and implicit messages, and create original messages to share with an audience.
Sell & Spin video